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problem
How do you go from a brand that’s being consumed every day to a brand that is interacted with every day? Common solutions in the specialty coffee industry are focused on either the process of continuous release or focus on brewing tools. Neither seems to fully put the coffee at center stage. Either distracting with screens or overloading with information. Leaving a gap for a tool that seamlessly integrates into the brewing ritual which removes complexity and improves consistency.
solution
Where form meets function, Melnūdens Cupful gives coffee lovers a chance to focus entirely on the art of making coffee. Giving a distraction-free, step-by-step guide that puts the coffee center stage. The Cupful smart scale guides users through the coffee brewing process through integrated visual cues while registering the process, supporting you in making the perfect cup of coffee in the same way again and again. Bringing these functionalities together is what sets this smart scale and app apart from others. A collection of brewing recipes, discovery of new recipes and methods, history of brew data, library of learning resources to deepen your knowledge of the coffee-making process. Intuitive, integrated features enable at-home brewers to keep full attention on the coffee making process, bridging the gap between a product that is not only consumed but is interacted with every day. Deepening their passion with every perfect cupful.
problem
How do you go from a brand that’s being consumed every day to a brand that is interacted with every day? Common solutions in the specialty coffee industry are focused on either the process of continuous release or focus on brewing tools. Neither seems to fully put the coffee at center stage. Either distracting with screens or overloading with information. Leaving a gap for a tool that seamlessly integrates into the brewing ritual which removes complexity and improves consistency.
solution
Where form meets function, Melnūdens Cupful gives coffee lovers a chance to focus entirely on the art of making coffee. Giving a distraction-free, step-by-step guide that puts the coffee center stage. The Cupful smart scale guides users through the coffee brewing process through integrated visual cues while registering the process, supporting you in making the perfect cup of coffee in the same way again and again. Bringing these functionalities together is what sets this smart scale and app apart from others. A collection of brewing recipes, discovery of new recipes and methods, history of brew data, library of learning resources to deepen your knowledge of the coffee-making process. Intuitive, integrated features enable at-home brewers to keep full attention on the coffee making process, bridging the gap between a product that is not only consumed but is interacted with every day. Deepening their passion with every perfect cupful.
problem
How do you go from a brand that’s being consumed every day to a brand that is interacted with every day? Common solutions in the specialty coffee industry are focused on either the process of continuous release or focus on brewing tools. Neither seems to fully put the coffee at center stage. Either distracting with screens or overloading with information. Leaving a gap for a tool that seamlessly integrates into the brewing ritual which removes complexity and improves consistency.
solution
Where form meets function, Melnūdens Cupful gives coffee lovers a chance to focus entirely on the art of making coffee. Giving a distraction-free, step-by-step guide that puts the coffee center stage. The Cupful smart scale guides users through the coffee brewing process through integrated visual cues while registering the process, supporting you in making the perfect cup of coffee in the same way again and again. Bringing these functionalities together is what sets this smart scale and app apart from others. A collection of brewing recipes, discovery of new recipes and methods, history of brew data, library of learning resources to deepen your knowledge of the coffee-making process. Intuitive, integrated features enable at-home brewers to keep full attention on the coffee making process, bridging the gap between a product that is not only consumed but is interacted with every day. Deepening their passion with every perfect cupful.
problem
How do you go from a brand that’s being consumed every day to a brand that is interacted with every day? Common solutions in the specialty coffee industry are focused on either the process of continuous release or focus on brewing tools. Neither seems to fully put the coffee at center stage. Either distracting with screens or overloading with information. Leaving a gap for a tool that seamlessly integrates into the brewing ritual which removes complexity and improves consistency.
solution
Where form meets function, Melnūdens Cupful gives coffee lovers a chance to focus entirely on the art of making coffee. Giving a distraction-free, step-by-step guide that puts the coffee center stage. The Cupful smart scale guides users through the coffee brewing process through integrated visual cues while registering the process, supporting you in making the perfect cup of coffee in the same way again and again. Bringing these functionalities together is what sets this smart scale and app apart from others. A collection of brewing recipes, discovery of new recipes and methods, history of brew data, library of learning resources to deepen your knowledge of the coffee-making process. Intuitive, integrated features enable at-home brewers to keep full attention on the coffee making process, bridging the gap between a product that is not only consumed but is interacted with every day. Deepening their passion with every perfect cupful.
Interaction
To drive conversion and interaction on Studio Wednesday’s website, I focused on the work which Studio Wednesday provides: voice-over and written content. Strategically choosing to create micro-interactions that direct users to different levels of audio snippets, all the way to the guiding structure which was intentionally set up for the user to interact with as if it were a story coming to life.
Design
Through a branding session, we pinpointed Studio Wednesday’s strategic foundation. Borrowing from the fundamental objects of her studio, the owner of Studio Wednesday made it clear that without her black velvet curtains and foam, her voice-over work would not be possible. Aside from tying together the velvet-wrapped voice with material elements from the studio, which was bringing stories to life, the design followed the strategic branding of Studio Wednesday. Creating a focus on the content, and emphasizing the work that is offered.
Direction
From the strategy session, we uncovered the goals of Studio Wednesday and what the creator wanted to emote to her audience. Translating these into each aspect of the website and branding was key to ensuring that the main ambitions were always maintained to the end. One example of this story coming to life is the use of pulsing hues on the website, each color was specifically chosen for its connected meaning and feeling it conveys to the audience.
Development
As Studio Wednesday was just starting from the ground up, it was pivotal that we worked together through the process of developing the brand and digital infrastructure alike. One crucial aspect during this process was bringing the owner along on this journey with me and educating her on the tools and processes, enabling her to keep moving forward with this digital solution and sustain it long-term as a small business.
year
2023
timeframe
8 weeks
tools
Figma & Framer
category
UI/UX
Interaction
To drive conversion and interaction on Studio Wednesday’s website, I focused on the work which Studio Wednesday provides: voice-over and written content. Strategically choosing to create micro-interactions that direct users to different levels of audio snippets, all the way to the guiding structure which was intentionally set up for the user to interact with as if it were a story coming to life.
Design
Through a branding session, we pinpointed Studio Wednesday’s strategic foundation. Borrowing from the fundamental objects of her studio, the owner of Studio Wednesday made it clear that without her black velvet curtains and foam, her voice-over work would not be possible. Aside from tying together the velvet-wrapped voice with material elements from the studio, which was bringing stories to life, the design followed the strategic branding of Studio Wednesday. Creating a focus on the content, and emphasizing the work that is offered.
Direction
From the strategy session, we uncovered the goals of Studio Wednesday and what the creator wanted to emote to her audience. Translating these into each aspect of the website and branding was key to ensuring that the main ambitions were always maintained to the end. One example of this story coming to life is the use of pulsing hues on the website, each color was specifically chosen for its connected meaning and feeling it conveys to the audience.
Development
As Studio Wednesday was just starting from the ground up, it was pivotal that we worked together through the process of developing the brand and digital infrastructure alike. One crucial aspect during this process was bringing the owner along on this journey with me and educating her on the tools and processes, enabling her to keep moving forward with this digital solution and sustain it long-term as a small business.
year
2023
timeframe
8 weeks
tools
Figma & Framer
category
UI/UX
Interaction
To drive conversion and interaction on Studio Wednesday’s website, I focused on the work which Studio Wednesday provides: voice-over and written content. Strategically choosing to create micro-interactions that direct users to different levels of audio snippets, all the way to the guiding structure which was intentionally set up for the user to interact with as if it were a story coming to life.
Design
Through a branding session, we pinpointed Studio Wednesday’s strategic foundation. Borrowing from the fundamental objects of her studio, the owner of Studio Wednesday made it clear that without her black velvet curtains and foam, her voice-over work would not be possible. Aside from tying together the velvet-wrapped voice with material elements from the studio, which was bringing stories to life, the design followed the strategic branding of Studio Wednesday. Creating a focus on the content, and emphasizing the work that is offered.
Direction
From the strategy session, we uncovered the goals of Studio Wednesday and what the creator wanted to emote to her audience. Translating these into each aspect of the website and branding was key to ensuring that the main ambitions were always maintained to the end. One example of this story coming to life is the use of pulsing hues on the website, each color was specifically chosen for its connected meaning and feeling it conveys to the audience.
Development
As Studio Wednesday was just starting from the ground up, it was pivotal that we worked together through the process of developing the brand and digital infrastructure alike. One crucial aspect during this process was bringing the owner along on this journey with me and educating her on the tools and processes, enabling her to keep moving forward with this digital solution and sustain it long-term as a small business.
year
2023
timeframe
8 weeks
tools
Figma & Framer
category
UI/UX
Interaction
To drive conversion and interaction on Studio Wednesday’s website, I focused on the work which Studio Wednesday provides: voice-over and written content. Strategically choosing to create micro-interactions that direct users to different levels of audio snippets, all the way to the guiding structure which was intentionally set up for the user to interact with as if it were a story coming to life.
Design
Through a branding session, we pinpointed Studio Wednesday’s strategic foundation. Borrowing from the fundamental objects of her studio, the owner of Studio Wednesday made it clear that without her black velvet curtains and foam, her voice-over work would not be possible. Aside from tying together the velvet-wrapped voice with material elements from the studio, which was bringing stories to life, the design followed the strategic branding of Studio Wednesday. Creating a focus on the content, and emphasizing the work that is offered.
Direction
From the strategy session, we uncovered the goals of Studio Wednesday and what the creator wanted to emote to her audience. Translating these into each aspect of the website and branding was key to ensuring that the main ambitions were always maintained to the end. One example of this story coming to life is the use of pulsing hues on the website, each color was specifically chosen for its connected meaning and feeling it conveys to the audience.
Development
As Studio Wednesday was just starting from the ground up, it was pivotal that we worked together through the process of developing the brand and digital infrastructure alike. One crucial aspect during this process was bringing the owner along on this journey with me and educating her on the tools and processes, enabling her to keep moving forward with this digital solution and sustain it long-term as a small business.
year
2023
timeframe
8 weeks
tools
Figma & Framer
category
UI/UX
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Let's turn your ideas into impactful digital experiences
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Let's turn your ideas into impactful digital experiences
Ready to bring your idea from zero to one?
Let's turn your ideas into impactful digital experiences
Ready to bring your idea from zero to one?
Let's turn your ideas into impactful digital experiences